{"id":12177,"date":"2020-01-23T11:40:13","date_gmt":"2020-01-23T19:40:13","guid":{"rendered":"https:\/\/hobmusicforward.org\/?p=12177"},"modified":"2020-02-24T13:07:24","modified_gmt":"2020-02-24T21:07:24","slug":"music-forward-x-namm","status":"publish","type":"post","link":"https:\/\/musicforwardfoundation.org\/news\/music-forward-x-namm\/","title":{"rendered":"Music Forward x NAMM"},"content":{"rendered":"<p class=\"p1\">Our 2020 programming season kicked off last week with a hosted panel at <a href=\"https:\/\/www.namm.org\/thenammshow\/2020\" target=\"_blank\" rel=\"noopener noreferrer\">The 2020 NAMM Show<\/a> in Anaheim, CA.<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12180 alignright\" src=\"https:\/\/hobmusicforward.org\/wp-content\/uploads\/2020\/01\/IMG_4420-1-733x550.png\" alt=\"\" width=\"385\" height=\"289\" srcset=\"https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4420-1-733x550.png 733w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4420-1-1707x1280.png 1707w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4420-1-768x576.png 768w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4420-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/p>\n<p>The annual National Association of Music Merchants trade show, more commonly referred to as NAMM, brings together over 100,000 music professionals to launch and discover business opportunities and celebrate music-making. Show attendees get to test and see all of the latest offerings from music manufacturers such as <a href=\"https:\/\/www.fender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fender<\/a>, <a href=\"https:\/\/www.gibson.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gibson<\/a>, <a href=\"https:\/\/www.yamaha.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yamaha<\/a>, and many, many more.\u00a0 There is also no shortage of musical legends walking through NAMM that also attracts music fans to the Anaheim Convention Center each year for this music-filled weekend.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12188 alignleft\" src=\"https:\/\/hobmusicforward.org\/wp-content\/uploads\/2020\/01\/IMG_4451-733x550.png\" alt=\"\" width=\"351\" height=\"264\" srcset=\"https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4451-733x550.png 733w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4451-1707x1280.png 1707w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4451-768x576.png 768w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4451-1536x1152.png 1536w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4451.png 2000w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><\/p>\n<p>Our panel &#8220;Monetizing Your Music 101&#8221;, drew nearly 200 engaged audience members, comprised of a mix of NAMM members and enthusiastic college students ready to take their careers to the next level.<\/p>\n<p>Our expert panelists included Love and a .38 bassist Justin Emord, independent artist and tech entrepenuerAliza Hava, Vice President of Dim Mak, Lorne Padman, and Artist &amp; Label Relations Manager at Chartmetric, Mike Warner.<\/p>\n<p>\u201cMonetizing Your Music 101\u201d focused on the variety of ways to monetize your music, from both the artist perspective but also the business perspective.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12189 alignright\" src=\"https:\/\/hobmusicforward.org\/wp-content\/uploads\/2020\/01\/IMG_4462-733x550.png\" alt=\"\" width=\"349\" height=\"262\" srcset=\"https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4462-733x550.png 733w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4462-1707x1280.png 1707w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4462-768x576.png 768w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4462-1536x1152.png 1536w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2020\/01\/IMG_4462.png 2000w\" sizes=\"auto, (max-width: 349px) 100vw, 349px\" \/>Top takeaways for attendees were:<\/p>\n<ul>\n<li>Income Diversification: Insights as to how revenue can be generated from multiple places, not just by performing.<\/li>\n<li>Part-Time Passion: In addition to the concept of having a day job to help fund your artist career, we discussed the importance of balancing work with your passion.<\/li>\n<li>Navigating the Playlist Game: How artists can get their music onto streaming platform playlists as a great way to gain exposure and make passive revenue as an artist.<\/li>\n<\/ul>\n<p>The panel closed out with a Q&amp;A session, allowing our attendees to ask questions and gain insight from our expert panelists.\u00a0 Our NAMM panel was a major success \u2013 and we look forward to the (sound) waves of more panels and programs flowing throughout the rest of the year!<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9563 alignleft\" src=\"https:\/\/hobmusicforward.org\/wp-content\/uploads\/2019\/06\/0-522x550.png\" alt=\"\" width=\"110\" height=\"116\" srcset=\"https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2019\/06\/0-522x550.png 522w, https:\/\/musicforwardfoundation.org\/wp-content\/uploads\/2019\/06\/0.png 568w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\" \/><em>Written by: Molly Lam, Music Forward Digital Marketing Coordinator<\/em><\/p>\n<p style=\"text-align: left;\">As a recent graduate of San Diego State University and born-and-raised Los Angelina, Molly is passionate about the therapeutic power music brings, and throughout her career, she\u2019s loved being able to find unique avenues for promoting a cause. Whether it is on a large or small scale, her goals are spreading awareness and helping others, and her top two favorite genres of music are R&amp;B and alternative music.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our 2020 programming season kicked off last week with a hosted panel at The 2020 NAMM Show in Anaheim, CA. The annual National Association of Music Merchants trade show, more commonly referred to as NAMM, [&hellip;] [<a href='https:\/\/musicforwardfoundation.org\/news\/music-forward-x-namm\/' class='read_more'>&#8230;<\/a>]<\/p>\n","protected":false},"author":19,"featured_media":12180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"two_page_speed":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[123,157],"class_list":["post-12177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industry","tag-los-angeles"],"_links":{"self":[{"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/posts\/12177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/comments?post=12177"}],"version-history":[{"count":5,"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/posts\/12177\/revisions"}],"predecessor-version":[{"id":12281,"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/posts\/12177\/revisions\/12281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/media\/12180"}],"wp:attachment":[{"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/media?parent=12177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/categories?post=12177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musicforwardfoundation.org\/wp-json\/wp\/v2\/tags?post=12177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}